WordPress is a highly flexible platform and offers many customization options to create the website or blog that we need quickly and easily.
Thanks to the fact that it is an open source platform that offers plugins, themes and constant development, the amount of tricks and optimization tips, improvements and all kinds of things that can be done is very large and varied.
Some tips and tricks are universal and others vary depending on the industry, niche and type of page that is needed. It’s not the same as a virtual store that a personal blog
If you’re looking for tricks and useful WordPress tips, Then you’re into the correct place.
In this mega-guide I present 20 essential tips and tricks WordPress. So that everyone, regardless of the level of experience or knowledge, can put them into practice, optimize WordPress and create a spectacular website.
1. Choose a quality and suitable hosting
Having a proper hosting service is the equivalent of building a building with quality materials and a solid foundation.
If materials and poor quality construction are used, the building will suffer and may collapse with some major earthquake.
The same thing happens with a Web page, if we have a poor quality server and without the proper support, we are going to suffer a lot.
When choosing a hosting service, do a good research about what you need (that much memory, bandwidth, mail, etc.) and what type of hosting you would have enough to have optimal performance.
Remember that if you need more power, most hosting providers offer up hosting to a VPS or dedicated service.
2. Use the plugins you really need
It is better to have 20 good quality plugins to have 4 plugins where two of them are badly programmed and have problems that can cause major setbacks for any webmaster.
Even so, it is highly recommended to use only the plugins you really need and which you will be useful.
Check the list of installed plugins and eliminate what you use or give you some benefit. Inactive or unused plugins can be a vulnerability and a way where hackers attack and infect sites.
In addition to this, always use the highest quality plugins possible. A basic WordPress tip for all users.
3.Protect yourself from SPAM
Just like security is very important, avoiding SPAM in blog comments is also something that we must fight from day one.
If nothing is done, your inbox and comments section will be quickly invaded by junk, unnecessary comments that only irritate and put one of bad.
To avoid this, install Akismet, the ultimate plugin to remove and combat SPAM in WordPress.
4. Use an extra layer of security
To prevent hackers or other malicious people from attempting to enter our WordPress site to “do yours,” add an extra layer of security when you log in.
This tip is very useful if you have some or several registered users who log in continuously to your site.
To add this extra layer of security, install the plugin: Dual Two Factor Authentication.
5.Protect files from your Dashboard and admin area
In order for anyone to have access to the files you have on your WordPress desktop and in the admin area, add this simple code to the .htaccess file:
Order deny, allow
Deny from all
Allow from xx.xxx.xxx.xxx
Where it says “Allow from”, replace the “X” with your IP address, so it can only be entered from your computer.
6.Allow multiple authors for the same input
If you have more than one author in your blog, it is very likely that more than one user collaborated in creating and publishing the information.
To give credit to those who deserve it, install the Co-Authors plus plugin . With him will be able to appear who collaborated in the entrance.
Check the configuration tutorial here: Many authors, one entry.
Depending on the theme or template you use, you can access different shortcodes. Check out which ones you can use in the WordPress editor!
To add more shortocodes, install the plugin: Shortcodes Ultimate . Offering over 30 different shortcodes will improve the look and easy reading of your site
8.Use a responsive template
Today traffic from mobile devices is a large percentage of the total traffic of Internet sites.
To provide optimal navigation for users on phones or tablets with Android or iOS, use a responsive theme.
This refers to a design and structure that automatically adapts to different resolutions and screen sizes.
Most premium providers offer responsive templates in their entirety.
Check your theme and if you do not have this function or you see that it looks bad on other mobile devices, install a responsive theme or use a plugin to make your site mobile in a few minutes: WP Touch Mobile Plugin .
In these cases I most recommend you to use a responsive theme to not change your design and colors when a user visits your site when they visit a device.
9. SEO Optimization
Internal optimization within the site
External optimization (links and authority)
Publishing quality content and receiving links is the most important thing, but it is also crucial to have your WordPress site optimized.
To learn how to optimize WordPress on SEO issues, the first thing is to install WordPress SEO by Yoast.
10.Automate your social networks with Buffer
Publishing on social networks is one of the best ways to generate traffic, presence and branding on the web. However, you can spend a lot of time and there is the possibility that it is a great distraction.
To save time and be more effective, a great option is to automate and schedule posts on Facebook and Twitter.
A very good tool to do this is Bufferapp, which in addition to allowing programming publications gives us analytics and other very good applications to optimize our strategy of social networks.
11.Use a pop up to get more subscribers
Email marketing is one of the best strategies to generate traffic, presence and trust in any niche market. To start using it and get the most out of it, you need an autoresponder, the software that allows you to “capture” emails, send them messages and manage the different lists that you have.
If we want to get more subscribers with WordPress, using a plugin that shows pop up (or a popup to subscribe) will allow us to grow our list much faster.
There are different plugins that you can use to put different types of pop ups in your blog or WordPress site. The ones that I recommend the most are:
Among the autoresponders I recommend you most are Aweber and Mailchimp.
12.Choose the best theme provider for your blog
The template or theme that is used in WordPress is one of the most important decisions when creating a blog or website. As you probably already know, there are free themes and premium themes, which have a cost that varies depending on the provider.
Choosing a premium theme is always the most recommended, as these themes offer much more security, personalization options and stability.
Starting with the decision to use a premium template, it is very important to choose a theme provider that is good, has an excellent reputation and meets all that is needed.
Before making the decision, check reviews on the Internet about your service, your designs and how it has worked for other users.
Always remember that design is one of the pillars of any website and it is very important to give it the priority it deserves.
13.Google Webmasters and Analytics
If you do not know the performance of a blog or website, it is impossible to set goals, be clear and know how much progress is being made.
To measure and optimize our site, Google offers two tools with many functions:
Google Webmaster Tools
Analytics works to know how many visits we have, where they come from, how long they stay on the site, what devices they use and more. All of this information helps us measure site performance and user behavior.
With Google Webmaster tools you can track the status of your site in security and indexing Google. You will also know which keywords you are positioned for, a very good information to optimize your SEO strategy.
14.Integrate Mailchimp with WordPress
If you chose Mailchimp as the auto-responder for your email marketing strategy, integrate it easily and quickly with Mailchimp for WordPress, a plugin that offers the option of adding subscription forms, monitoring campaigns and subscribers much faster.
15. Secure Passwords
A very simple tip but not all apply in security matters is to create secure passwords for registered users in WordPress.
Try to have them all at least capital letters and a symbol ($!%? -) so that the security level is much higher and hackers can not enter the WordPress dashboard.
A tip somewhat obvious but worth mentioning.
16.Important Pages First
When you install WordPress, one of the first steps is to add and create the content and different sections that will have the blog or website to create.
Before starting to blog, configure widgets or add plugins, it is important to create the essential pages. By this I mean the typical pages that every Web page has. Example:
Depending on your site, you may need to create more specific pages according to your industry or niche market.
Always keep in mind what those pages are and add them so that the structure of your site and the basic content is present from the first day.
17. Facilitates Different types of social networks
Make it easy for your readers to share their posts in their Twitter, Facebook and other social network profiles with the following plugins:
18.Add videos to your posts
Text is the main format of the Web and blogging, however, there are other formats that are often used a lot and represent a new and different way of interacting with an audience.
One of the best complements to the publication of written entries is the video.
Adding videos to your WordPress entries is very simple, especially since version 4.0.
Perform the following steps:
Copy the URL of the video
Paste the URL into the WordPress editor
Ready! The video will appear automatically. No plugins, no codes.
19.Optimize your images
Uploading images is inevitably something that needs to be done in WordPress. A site or blog without photos has no life or success.
To optimize images, make them take up less space, load faster and at the same time not lose quality, use the WP Smush.it plugin, which is responsible for filtering and optimizing all the images that you upload to WordPress.
You can even optimize the ones you uploaded before installing the plugin.
20. Use advanced contact forms
We all know the traditional forms of contact where the name, subject and message are requested to contact the webmaster, blogger or owner of any website. However, with WordPress we can create much more advanced contact forms, with more fields and sync with our email marketing campaigns.
Contact Form 7 has been the most popular plugin for creating basic and slightly more advanced forms of contact. I recommend this plugin.
Also, if you are looking for more options and customization, download free Ninja Forms, which offers many functions, types of shapes and even special plugins to enhance the user experience.
Another excellent option is Gravity Forms, a premium cost plugin but worth 100% worth for users who are engaged in making and inserting forms of contact or much more advanced forms.
With this we finish the list of 20 tips and tricks WordPress!
I know it’s a lot of information, so take it easy. You do not have to apply each and every one at the same time or the same day. Depending on where you are in your WordPress learning, you may need some more than others.
I suggest you save this page in your favorites and use it as a resource that you can consult on a recurring basis.
It is very possible that you will add more tips as needed.
If the content was useful, I invite you to share it on social networks, I’m sure many people need to see these tips and put them into practice